It’s official!
Now it’s td season, Donald Trump’s killer television series “The Apprentice” officially “franchise.”
With seasons making, clothing line tt carries “The Apprentice” brand, DVD’s production, mega-fortunes made, it’s surprise tt king real estate… tg wn ss it… involved.
I Donald Trump lot.
Mostly learn time watch action.
One barbs critics aim Donald Trump tt he’s shameless egomaniac can’t spotlight.
Well, ty egomania, fm perspective… it’s brilliant business strategy.
I’ll admit it: I’m marketer.
My job people sit te notice clients (and products services), deliver “brand” message opportunity.
That’s exactly “The Donald” does.
If makes egocentric, self-congratulatory target media pundits, cares? Be ao makes “household name”…in households Bangor, Maine Bangkok Thailand.
Brand recognition foundation marketing strategy.
If you’re sl business owner, brand.
That means mt sell yf yr product service.
Trump understands concept, what’s brand Trump everything.
You’ve willing there… Willing say, “Hey look me!”… Ready stand yourself, believe yourself, blow horn…
Loudly possible.
Have noticed tt episode “The Apprentice” includes segment devoted current Trump project?
This opportunity “The Donald” billboard success story.
Week ar week, tells millions people, “I’m gt real estate giant here’s proof.” tip “The Donald”…
You’ve yr full-time marketing campaign 24 hours day… ny will!
Especially you’re entrepreneur.
When you’re business, especially business, it’s kd le bg parent.
Before business “talk”… yr “little one” grown established reputation literally “speaks itself”… nd “spokesperson.”
How lg last?
You wt hear this, answer — forever. as ready carry banner business success.
So, ge Donald Trump “two thumbs done” shameless self-promotion, consider ego… knack savvy marketing… real asset business empire.
If it’s gd eh “The Donald,” it’s eh me… YOU, too. time sit dn episode “Book Smarts vs. Street Smarts” season “The Apprentice,” yr mind.
Instead picking negative traits “The Donald” “top guns” Carolyn George, at success yourself…
What learn ts guy? marketing himself? adapt ts concept business?
The truth is, can’t lt handful “golden nuggets” ts super-successful entrepreneur, hopeless.
What I’d le share se key marketing insights I’ve learned fm Donald Trump “The Apprentice” you, too, yr business.
Before marketing insights, however, there’s bigger business concept nd understand.
I’ll best… straight…Lok-ed loaded” blow mind:
You learn people age, background, education, level success.
The candidate “The Apprentice” can’t hold handle Donald Trump’s success. eh week, pull rabbits hats, rising (more less) meet challenges pd them.
Every task makes tm business ty evolve, refine strategies, respond they’re earning. There’s br formula success tn flexibility resilience demonstrate.
So don’t focus “The Donald” weekly dose marketing magic.
Keep eye candidates, too! who’s sg teach you.
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Apprentice Marketing Lesson #1 – Nr Enough
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Actually, “too nr enough” successful slogan days MTV, cd jt easily “poster child” marketing. nr connect wh consumers frequently.
There’s marketing truism there: sell prospect, you’ll nd repeated contact. That’s direct mail campaigns minimum messages, magazines subscription forms eh issue, “The Donald” word “Trump” times ey episode “The Apprentice.”
Does difference? “The Donald” successful? Definitely.
In 21st Century, consumer bombarded advertising messages…up 3,000 day se people.
After while, tune out. Or, don’t tune-out, consumers distracted tt don’t hear marketing message.
It’s effective send mailers 1,000 prospects mailer 3,000though cost same. approach “timed” “sequenced” campaign.
In campaign, message #1 teaser. #2 “guts” gift offer. #3 instructions. sequenced approach allows generate bh expectations recognition.
Prospects look forward hearing you.
It doesn’t rocket scientist figure tt hammering ay eyes ears potential prospects. main reason ts my obvious think…
By repeating marketing message over, “imbed” message consumer’s mind. Then, consumer ns offer, they’ll tk first… en aren’t actively marketing moment.
The goal yf automatic go-to solution pm occurs. consumer’s sub-conscious driving.
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Apprentice Marketing Lesson #2 – Sex Sells, Mh Sex Repels
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The candidates chosen “The Apprentice” uniformly attractive, articulate, people tt or people enjoy looking at.
The producers — including Mark Burnett produces tt or mega-hit “Survivor” — kw tt sex sells television.
Sex sells marketing, too.
During season “The Apprentice” “The Donald” pitted women, tasks we routinely won thanks sex appeal… women’s men’s.
(You recall men’s team ud tr attractive ms flirt wh win or table gay diners dg restaurant challenge.)
But weren’t watching closely, mt missed episode sex didn’t sell — time… pt mini-lesson.
In episodes sd season, candidates challenged sell candy.
On team, blonde women donned matching red leotards flashed — smiles oy — male prospects.
Sales we brisk because, know, sex sells…and there’s sexier tn leggy blonde.
The team struggling, jt minutes spare task, team offered drop skirt convince male passersby buy candy.
They bought… droves.
They weren’t buying candy, course, buying sex… le guy fs car suddenly irresistible be leggy swimsuit model that’s advertising Auto Show… jt le guys bought blonde “twins” team.
The pm wh “buy candy buns” approach tt top.
As “The Donald” boardroom, candidate wasn’t selling candy… selling sex literally, candy bar bonus.
That, friends, marketers referred prostitutes… candidate dropped skirt dropped fm task.
As “The Donald” eloquently: You’re fired!
The skirt-dropping candidate fired despite fulfilled mission — money. Why? over-selling sexuality, left negative over-all impression.
Sex powerful stuff…use wisely sparingly.
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Apprentice Marketing Secret #3: Cross-Promotion
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I’ve talked concept blue face, meet prospective clients stubbornly say, “My product winner don’t partner wh or businesses ge ay profits.” That’s insane!
Or me delicately “No island”…and business either. There’s company earth survive constant stream qualified prospects coming th door.
So doesn’t matter wt industry you’re product/service available, are…
Tying product ar popular product, service, business, person winning marketing strategy.
“The Apprentice” featured cross-promotions Burger King, Pepsi, Planet Hollywood restaurant chain, well-know, extremely successful businesses.
If super-corporations benefit cross-promotions, doesn’t logical tt business can, too?
The biggest trend high-end marketing ty film TV cross- promotions. Er E.T. ge Reese’s Pieces huge boost, marketers aggressively tried products “placed” films television shows.
Having product service enough…although it’s cy “Job 1.” Quality value bring customers more. heck wonderful stuff ty haven’t en bought yet?
In or me sale, se sell to. achieve nd effective marketing systems people funnel place.
Cross-promotion key.
Customers “sold” business partnering wh become, essentially, pre-sold you.
And cross-promotion allows expand marketing reach wt spending additional marketing dollars.
Can imagine Burger King pay 15-second spot dg “The Apprentice.”
By appearing wn carefully negotiated cross-promotion, Burger King gs gain (aka audience) pain (advertising expenses)
What “The Donald” this? addition finding company willing apprentices te or tr business day, consumers wl “think Trump” purchase burgers promoted show.
Clever, huh?
You’re Fired… Fired-Up, Tt Is
I’ve “distilled” essence effective marketing concepts Donald Trump accidentally shared “The Apprentice.” They’re strategies business, he’s cat bag secrets YR secrets
If you’re inspired you’ve read he wd le deep io Trump’s mind, “The Donald” written sl powerful books filled stories, anecdotes, secrets, amazingly effective techniques top… staying th thin.
*Trump: Rich
*Trump: Top
*Trump: Surviving Top
*Trump: Art Deal
*Trump: Art Survival
Did notice eh book leads wh word “Trump”? nr misses opportunity promote brand.
I told “The Donald” master marketer!
And consider this: beg, borrow, steal ideas fm who’s sitting billion-dollar empire… ideas jumpstart yr business empire… wouldn’t worth 20 bucks? (Less second-hand copy Ebay).
This chance “The Apprentice” Donald Trump… learn fm master… wt worrying getting fired national television.
Dan Lok
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A college dropout, Dan Lok transformed himself from grocery bagger local supermarket multi-millionaire. Today, Dan sought-after business mentors Web, wl best-selling author. reputation includes title World’s #1 Website Conversion Expert.
To Dan now, visit at: www.WebsiteConversionExpert.com
