OK. I made a booboo. And I gotta straighten this one out right now.

The URL I talked about for John is:

http://www.red-hot-copy.com

You MUST use the dashes. I forgot to list it that way and it sucks because someone else got credit they didn’t deserve.

If you didn’t read yesterday’s article, it’s a nify one. You can snag it by emailing:

redhot@aweber.com

This IS a prime example of why NOT to use dashes in URL’s. Like, who is gonna remember when they tell their friends?

John? Why don’t you get the guys or gals at redhotcopy.com to add an affiliate link over to red-hot-copy.com?

Maybe offer a free report like:

“How a Baywatch beauty left TV, picked up a pen and makes more money by noon than she did all week as a TV star!

“Who else wants to live the life of a movie star by sitting on their tush writing words even a monkey can understand?”

Gosh — maybe I’ve had too much coffee this morning already. Actually, it’s a good headline for another web site aimed at our little online market of non- corporate rabid buyers.

Speaking of my crack team called MILCERS …

All you MILCERS (milcers.com) reading this…hope you liked the war story about the cappuccino’s. Don’t you hate it when you go to a seminar and the coffee at the hotel tastes like water?

I’m doing a brand new inner circle site for MILCERS that’s gonna rock. ‘N part of it is going to be some good stuff on coffee…amongst the other oddball uniqunesses (that’s not a word…don’t use this one at school kids) I’ve wrapped up into MILCERS.

Whatever you sell, don’t bore people. And add your personality to it.

Boring = bad

In the case of MILCERS, in the newsletters, the new web site, articles, conference calls and so forth, I talk about my penchant for drinking coffee — which is actually based on scientific studies showing it increases creativity.

I talk about health and fitness — because you can’t write copy or create products if the arteries in your brain are clogged up with cholesterol gook.

And I talk about my passion — creating income streams and putting them on auto pilot. I have a challenge there because people think “everyone teaches that.”

And as soon as people think THAT, you’re a commodity. Here’s the formula:

commodity = few sales

Or stated more simply:

commodity = bad

But if you think everyone else teaches what I teach, ask ‘em how much time they work per day.

Me? I write an email most days now. That takes 20-30 min. I talk to Lisa 30 min. to 1 hour a day (I should keep it to 30 min. but I get carried away joking around about crazy stuff.)

That’s pretty much my work day. I drink lots of coffee and tea. I spend most of my days doing what I enjoy — reading.

People object, “Marlon, you can’t put income streams on auto pilot. Someone has to do the work.”

ANSWER: Yep, that’s right. Just not YOU! I talked to Bill Harrison (rtir.com) this weekend. He got my Digital Product Creation System in which I document ads and videos we used at different points to get freelancers to do stuff for us.

The thing is, Bill took this auto pilot concept to a new level by hiring a marketing coordinator. It’s a great auto-pilot kind of idea.

The reason is that repetitive marketing actions are b-o-r-i-n-g. And most entrepreneurs like coming up with ideas but not actually DOING them.

Sound familiar?

I’m gonna try to twist Bill’s arm and do an interview with him about this for my Gold MILCERS monthly audio.

The other thing that is required is constant creativity. If you come up with a good idea, others with no good idea will take your idea.

It’s kinda like your spouse, boyfriend, or girlfriend. Or the reason people who don’t have stuff steal from those who do.

You can protect yourself with trademarks and patents. Or invent faster than they can steal. For someone to try to steal MILCERS away from me, they’re gonna have to lie.

‘Cause MILCERS is about the “brain, lifestyle and money systems of yours truly.”

How about YOU? Are you selling a commodity that is like what everyone else is selling?

Or have you put your own personality into it? Or at least made it unique and different from what everyone else and their dog is doing?

I apologize if I talked too much about MILCERS today. It’s on my mind ’cause we’re all jazzed about the new MILCERS site we’re just now starting to create.

It’ll be 2 weeks to a month before you see what I’m excited about. It’s a little like the “clone Marlon’s brain” site.

It’ll have travel, coffee, MILCERS articles, newsletters — and, of course, stuff about creating income streams and putting them on auto pilot.

If you aren’t a member, do it now!

Get the details

I just got back from a seminar. So I still have jet lag. But I couldn’t wait to tell you a little story that happened today.

I told you last week about how John from redhotcopy.com helped me get my stuff copied at the Big Seminar.

Well, I wrote that little article to say thanks to John.

Now get this.

I have this little sub shop I go to and drink ice tea at (at the outdoor tables). I mentioned the name of this place in my speech at the Big Seminar.

John must have actually been paying attention.

‘Cause today when I went there, the lady behind the counter said, “Someone called here for you!”

I about freagin’ fainted!

I mean, who would call THERE for me? It’s a little place. Nothing special in that sense.

She said, “His name was John from redhotcopy.com and he asked if he could buy you a gift certificate here.”

Good gosh!

John went to the trouble to figure out what sub shop I drink tea at.

That’s what you call a big WOW!.

Do you think I’m gonna forget who John is any time soon? (By the way, the nice lady behind the counter didn’t know what to think when I told her John’s wife used to be on Baywatch!)

Anyway, what’s this got to do with YOU, your pocketbook, your money?

Simple. I’m layin’ on you the key to connecting with people and landing those juicy joint ventures you’ve been salivating over like a junk yard dog getting whiff of a Rib eye steak drenched in A1 sauce.

Elsewhere, I’m at this seminar this past week. And the hotel didn’t have coffee worth jack. Now, if you’re one of my MILCER’S you know I’m a big coffee drinker (’cause it stimulates the neurons in your brain that spark creative moneymaking ideas).

So I just can’t tolerate coffee that resembles colored water.

I walk in the brisk Cleveland air down to the Marriot where they got themselves a Starbucks. I order up a piping hot Cappuccino. And while I’m there, I snag some extras for a few of the people ‘n friends at the seminar.

You think they weren’t overjoyed to get the freebie Cappuccino?

I gave one to Brian Sacks, chief honcho at loanofficer.com.

Dean Jackson got one. The infommercial guru Ted Thomas. Perry Marshall. And I even got one for Yanik before his speech ’cause he was a little bleary eyed from the night before.

You know why I did this?

‘Cause of John. John inspired me.

Now, why don’t you go and do thou likewise. Go out of your way to do nice things for those you wanna network with. And even those you don’t.

I think you’ll find you get a much WARMER reception than if you just bark out your canned line of, “Hey, wanna sell my product to your list. I pay a commission.”

Try it. You might just like it.

If you want a lot more great strategies, methods, and tools to GET NEW CUSTOMERS, sell your stuff and mine the back end, you gotta lay your hands on my renowned Cash Like Clockwork System.

1. It’s the most in-depth, comprehensive, A to Z System in its class. That’s why it’s different from everything else.

2. It has audio for your car, video to watch on TV, manuals to read in bed or at lunch.

3. It ain’t gonna be at the price it’s at now for much longer. I’m planning on more than doubling the price before long.

Cash Like Clockwork System

“Dan, I’m stumped,” said my client. (I’ll call her Wanda Widget to protect her identity). “I’m getting more than 6000 unique visitors a month to my website, but I am only making 10 or 11 sales a month and my product is only selling for $97!”

Wanda had just hired me to critique her website, “Widget Talking Library, an online resource for the blind and visually impaired. For less than $100, people with vision problems could access a library of regular “talking books” plus a special resource section specific to their unique life circumstance.

After reviewing what she’d done, I told Wanda, “You’ve done a lot of right things. The Talking Library is definitely a niche market and you’ve got an info-product that your prospects truly want.”

I continued, “Your market has the money to purchase what you’re selling and you ARE delivering a ton of value for $97. It’s pretty obvious that the ONLY reason your website is not cranking out a lot more cash is… your sales copy is just not getting the job done.

Wanda was surprised and asked for details…

“It’s boring,” I told her. “It’s dull. It’s not dramatic enough. It’s feature-oriented, instead of benefit-oriented. There’s no call to action. There’s zero urgency.”

“Wanda, the bottom line is… it sucks!”

Now Wanda is a tough old bird, so my criticism didn’t knock her on her butt, it made her jump to her feet. “Eureka,” she said. “You’ve found it. You’ve shown me the mistake I was making.”

Wanda’s story has a happy ending because together we helped her correct her mistake and change her website from a “wienie” to a “winner.”

So my friend, the question is this: are you a “Wanda Widget”?

1. Is your web copy unproductive?

2. Are you still trying to find the 101 super-duper ways to drive a hoard of traffic to your website?

3. Are you still trying to compete with the world and get higher ranking on search engines on all the major search engines?

Don’t get me wrong, there’s nothing wrong with that. I do all that stuff myself. But it’s not all that I do. Is it all that you do?

If it is, are you missing the mark? Yes!

And I’ll tell you why: There’s no point to spending all your time and energy enticing people to your website if your web copy doesn’t convert those visitors into buyers!

This will blow your mind: if your web copy sells, you really don’t need as much traffic to make a very good income online.

Which is easier: driving traffic to your website or making a few quick changes on your site’s ad copy?

The answer is a no-brainer.

Instead of making a sale every 600 visitors (and working like a dog to get those 600 visitors to come “sniffing around”), you can just fine-tune your sales letter (or have a professional do it) so you can start pulling sales from every 100, 50, or even 25 visitors to your site.

That’s the way to increase your profits by 100%, 200%, or even as much as 1,700% without working any harder, without launching more products, and without any extra traffic!

Let’s get back to WidgetTalkingLibrary.com as an example and do some calculations here:

Wanda is selling a $97.00 “library card” offer that converts 1 out of 600 into customers (pathetic!) Wanda will only make $970.00 off 6,000 visitors a month! (double-pathetic!)

But that same $97 library card presented with a “killer” sales letter that converts just 1 out of every 100 means she’s instantly increase her sales by 6-fold to $5,820.00 with the same amount of traffic!

You tell me… once you get up off the floor and the shock of this information has worn off… You tell me: is it worth the time and effort to “rework” your copy to make sure it squeezes every ounce of potential profit from your existing traffic?

Hell yes!

There’s nothing smarter and more effective than having sales copy that’s “gassed up and ready to go” BEFORE you spend the time and money to send traffic to your “pump.”

Happy motoring!

Dan Lok

= = = = = = = = = = = = = = = = = = = = = =

A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World’s #1 Website Conversion Expert.

To find out what Dan is up to now, visit him at: www.WebsiteConversionExpert.com

As I recall, the year was 2000.

I was on stage in Boulder, Colorado at Jonathan Mizel’s Internet marketing blowout.

You know, sometimes you just get in a zone. And that year, I reckon I was in one.

Zip back in time two weeks before.

I was sitting in a movie theater watching a flick on screen that initially I didn’t want to see. You see, it wasn’t in English and you had to read subtitles the whole movie.

But everyone raved about this movie. The social proof was overwhelming. So there I sat.

Eyes glued to the screen.

Mesmerized.

The movie was Crouching Tiger, Hidden Dragon. And the most important part of the movie was the end. It left you breathless in more ways than one.

Fast forward 2 weeks. I’m back in front of the room of Jonathan’s seminar. Doing a rendition of all the stupid marketing mistakes I’ve made in my life.

And talking about the path to becoming a marketing Ninja. Mixing that with flying through the air like they do in Crouching Tiger Hidden Dragon.

Well, not exactly. When you’re 6′ 4 1/2″, you don’t exactly fly through the air. It’s a speech that is now infamous.

Anyway, the audience was in total stitches. Falling on the floor laughing. That was ALSO the speech in which I revealed that Sandford Wallace told me over dinner he gets his best ideas in the shower.

Come to find out later, a LOT of people get their best ideas there.

Anyway, in the middle of the speech, two people get up and walk out. They thought it was the worst speech they’d ever heard in their lives!

For others, they sat mesmerized. I got a standing ovation for what it’s worth.

Later, out in the hall, I was talking to a guy. I guess you could call it a chance meeting.

We chatted a bit and I told this person (I don’t remember the conversation in retrospect) that all they needed was self confidence. They had all the talent they needed.

I could tell this from a brief chat. He had all the talent in the world. All he needed was confidence.

Later that person became a really, really well-known Internet marketing — one of the best.

His name I’m proud to say is Jim Edwards.

For the record, I’m NOT taking any credit for Jim’s success, other than that I was at the right place at the right time with a word of encouragement a very talented person needed.

Now, what if Jim hadn’t gone to the seminar? What if he’d not spent the time or the money. What if he’d not gone because “the speakers sell products and do pitches” (God forbid THAT anyone should sell anything at a marketing seminar…the GALL!)

But Jim Edwards took a chance. He went. And Jim would tell you that a chance meeting and a few well-chosen words in the hall changed in his life that day.

I swear Jim’d tell you that if’n you asked him.

Thing is, that speech wasn’t video taped. There’s no record of it. You know, at seminars, often the most important things don’t happen on stage.

They aren’t video taped.

They’re the people you meet. The things you hear. The things you say to others.

I’m pretty much an ordinary guy. Not much different than you other than I only work about 30 minutes a day most days, depending on what you call work.

I spend my time doing what I personally enjoy. Which is reading and learning. I’m not a millionaire (I don’t work hard enough for that.) But I make more money than most.

But I have a good life. And a good living. I have control over my fate. Freedom to do the things I want. And a few good friends I’ve met along the way.

This is a good business.

I recommend it to you.

In a strange twist of fate, Jim has given me some GREAT ideas for my business.

What goes around comes around.

If you want to get your hands on some great ideas for your business just head on over to:

Internet Marketing