by Jeremiah Baker

Do you sell to other businesses (Business-to-Business)? Does your company require a steady flow of sales leads from interested prospects? Yes, then this article is going to show you how to use Google AdWords to generate sales leads for your business.

This article is a primer to get you started on the right foot.

Google AdWords is a great tool for getting in front of your potential customers at the very moment they’re actively searching for what you sell.

The process works like this:

Place a free offer on your website. Require your visitors to fill out a registration form before they can get your offer. When your registration form is completed you get the lead and your visitors get your free offer. Win-Win!

Put your offer on your website. Sign up for Google AdWords, create an ad that promotes your offer, choose a few keywords that are relevant to your offer, in your ad put the URL of the page on your website that contains your offer.

The Four Steps to Using Google AdWords to Generate Leads for Your Business.

1. Giveaway something of real value on your website (Lead Generation Magnet). Your potential customers are searching for something of value. They want demos, trials, how-to-guides, etc. They want something of value right now.

2. Put your free giveaway on a page on your website (landing page). This page should have a headline clearly calling out the main benefit of your free giveaway then a paragraph or two describing your giveaway then 3-5 benefit driven bullet points, then a registration form where you ask for name, email, phone number (you have more fields in your registration form, the fewer requirements the more leads you’ll generate in general). Keep your landing page simple, few navigational elements. Remember your goal is to get your visitors to fill out your registration form.

3. Create a Google AdWords account. Once your account is created you want to setup an ad to promote your free giveaway. Put the URL of your landing page that you created in step 2 as the destination URL of your ad. This is where you’ll send your traffic. Choose a few keywords that are highly related to your free giveaway. Set your daily budget and maximum cost per click.

4. Use Google’s free conversion tracking code. After someone registers on your landing page you’ll have a page that appears (thank you page) this page will contain your free giveaway for download. Place Google’s conversion tracking code in the HTML code of this page so that you can measure how many leads you’re generating.

What to do Next:

By following these 4 steps you’ll be well on your way to generating more sales leads for your business. Your overall success depends on how well you monitor your adwords account and make improvements over time. Do not just setup your account and let it run.

About the Author:

Jeremiah Baker grows his client’s sales through highly-cost-effective pay per click management. His clients rave about how he helps them grow sales!

It’s easier than you think to reduce what you pay for advetising.

There are seven easy steps you can take. Here they are:

Did you know that the advertising rate sheets the reps carry are flexible? Well, they are, so negotiate for a bette price.

Some media outlets will trade advertising for things they want in exchange for advertising. When I sold ads for a local independently owned newspaper years ago, I got my first computer that way. I did a three-way deal: the publisher got some equipment, the business owner got advertising and I got a computer as my commission.

One great way to save on newspaper advertising is to buy a whole page or a half page and split it up with other business owners in the same area, or same profession, but a different part of town. Your cost per unit goes down. For example, if a fourth of a page sells for $300, the whole page might cost $1,000, which makes your cost $250.

Many large corporations have co-op programs for people who sell their products. This means if you show or mention their products in your ad, they will pay for part of it. For more information, ask the ad departments of the companies you are considering doing this with.

Use a media buyer. These are people who specialize in buying ads and making good deals. Find them on the web. Please keep in mind that you must have a decent budget to interest them. But if you do, they can save you some bucks.

A great way to keep current customers and prospects coming back is to send them a regular email newsletter. Be sure to get their permission first. You can fill your newsletter with information about new products or improvements. You can also offer info on how to better use products and even ask for customer questions and feedback.

If you want to get free publicity, send the media a press release. If they are interested in your idea, they will do a story on you for free. Being interviewed in the media also builds credibility.

So there your are. Use the tips that are appropriate for your situation and watch your ad bills go down.

About the Author:

Danek S. Kaus is a business reporter and author. If you want to discover how to grow your business get his free newsletter at small business tips and a his newsletter on how to get free publicity at free publicity

In 2008, there is plenty of buzz about the new and exciting online promotional tactics related to online video marketing and online video sharing.

YouTube is getting larger and larger with each passing day. It has become one of the most popular destinations on the net. The site does its own Flash conversion that is very tough with regard to digital video garbage handling. Some of the videos on YouTube simply look better than others because they came from better sources. With a little know-how, you can prepare your optimized video for YouTube.

Obviously the first step is to have video content created in order to then share the video online. To do this, you will need the equipment in order to shoot video, edit, and encode video. If you do not currently have a camcorder or other video camera, most digital cameras these days, and even some mobile phones, have video functionality built in. In addition, you can use a simple webcam to produce videos. As far as software for editing and encoding your videos, there are hundreds of choices. Even the basic video software that come with most new computers have the tools that you will need.

Of all the free tools out there, I would suggest that you use something other than Microsoft Movie Maker as it will give you more difficulty when trying to edit videos from a mobile phone source. Quicktime is nice with almost all formats.

Keep in mind that Youtube only offers support for some of the various video formats that are out there. If possible, I would suggest either a .mov or mp4 file as the file that you upload to Youtube. If the software that you have is not capable of handling export functions in these formats, then I would suggest trying something else.

When exporting your video, I would recommend exporting to the Youtube recommended size, which is 320×240. Most video cameras and camcorders shoot video at much higher resolutions so you will likely need to compress and resize your video to the aspect ratio of 320*240. If you are using a webcam, sometimes the video exported directly from the webcam is ready to go.

As far as the bit-rate, I would suggest that you use a higher bit rate than YouTube recommends. You can target your bit-rate to be 1000kbps and anything much higher than 1500kbps would really be more than you need and will clearly make the conversion process take longer. Ideally you are looking for a range of 700-1000 kbps.

Now that we have covered the size, quality, codecs, etc… what about audio? The best choice for the audio format is for you to choose the MP3 codec which most video editing software programs should have as a default setting option.

Take the output of your video file as .mov or .mp4 and before you move further it is time to have the preview of your video file. It should look nice. If you are satisfied with the outcome, go ahead with uploading your video.

The uploading of your video, depending on your connection, can take several minutes and if large enough file size, can take up to an hour on a slow connection. After you upload your video, Youtube then automatically begins the process of converting and encoding your file as a flash or flv file. This process compresses your file further but if you followed the suggestions above, you should have a nice resulting quality video on YouTube.

In terms of video search engine optimization, it is always important to know the keywords and phrases that are most relevant to both your content and of course, your target audience. You will want to be certain that you include these words and phrases within the video title, description, and tags. It is also important that you choose the most appropriate category on Youtube to submit your video to.

Choose and appropriate but popular category to post your video in and allow users to post comments, ratings, and embed your video elsewhere as this attracts incoming links to your video page on Youtube and provides you with the opportunity to show up in the Google search results as a result of their universal search initiative and purchase of Youtube.

Good luck video sharing on youtube. I would also suggest trying some of the various other sites out there.

About the Author:

For a comprehensive list of video sharing websites ,visit ReelSEO.com, the expert resource for Video SEO and video search engine marketing.

The majority of your success with Google AdWords comes from using the right keywords.

This article is going to show you the top 3 tools you can use right now to find keywords for your AdWords campaigns. It’s good to use keyword tools to find keywords that you would not have thought of otherwise.

Use these 3 keyword research tools to discover more keywords for your AdWords campaigns.

Yahoo’s Keyword Tool – http://inventory.overture.com Google’s Keyword Tool – https://adwords.google.com/select/KeywordToolExternal WordTracker – http://freekeywords.wordtracker.com/

To use these tools you’ll need to type in one word or a phrase that’s related to your business. Hit the submit button and each of these services will give you a page containing the actual keywords that were typed into the search engines.

The keywords that you’ll see are the actual words that were typed into the major search engines. Choose the words that are most related to your business and save them in a spreadsheet. You want to start building a list of keywords for your AdWords campaigns.

These tools are a great way to gain insight into how your customers are searching online. You’ll surely find words that you didn’t think people were searching on.

Continuously research new words and add them to your master keyword list. The more keywords you find and use, the more people you’ll be able to reach.

About the Author:

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