Archive for February, 2008

by Corbin Dallas

Although you may think that, the internet is a great way to get rich quick, as you will soon discover this is just not the case. In order for you to really get a good living out of an online business, you need to spend lots of time and be patient and persevere with your aims. Plus you need to be someone who is quickly able to take advantage of any opportunities that come your way. Certainly, there are lots of things that a person will need to take into consideration in relation to starting an online business.

When it comes to starting any kind of online business there are a number of steps that you can follow, and which will help you to achieve your goals. However, if you are unsure or do not know what you need to do there are now sites which have been set up and offer advice and assistance that can get you started. Sites such as “Internet Marketing Affiliate Club” is one such one that will help you and which could make your dreams become a reality.

Step 1 – The first thing you need to start thinking about is just what kind of online business it is you want to run. Do you want one where you are selling a particular product or service? If you are going to be selling a product, will you be providing it directly to your customers or will you be acting as an intermediary (affiliate) for someone else? With either of these kinds of businesses, you will find that they have their advantages and disadvantages.

Step 2 – Once you have decided upon the kind of business it is you wish to set up then you need to start doing your research. Spend as much time as you possibly can learning as much as you can about the particular area of the online business market that you want to get involved in. You should not only learn about how to build your own websites but also you need to learn about the right ways to promote it. Again there are sites like the one previously mentioned above which can help you to learn about these areas of an online business.

Certainly, by learning through such programs you will find that not only do you save yourself time but also money as well. Plus through these sites, they will show you what to do and the best ways in which to do it.

Step 3 – Along with deciding what business it is you want to run you next need to give it a domain name. Ideally go for one that is short and snappy and which people who are surfing the internet for your particular product will easily remember. Also, try and use keywords within the domain name that will further increase the amount of traffic coming to your site.

Step 4 – As well as choosing the right domain name, you also need to make sure that you have a safe and secure way in which your customers can pay for the goods. Ideally, you should have an account system such as Pay Pal to which people can then make payments to you, using their own Pay Pal accounts or the debit or credit cards on.

Step 5 – Along with choosing the right domain name for your business you need to start developing a good website as well. There are plenty of software programs available to help you build your own websites and if you have joined a site, where they train you on starting an online business they will have programs that they often offer at a reduced price or for free when you join them.

If you keep the above guidelines in mind you will soon discover that starting an online business for yourself is not as difficult as you first thought. Plus if you feel you need any guidance or assistance then joining a site such as one the previously mentioned could help you to achieve your goals.

About the Author:

There is a huge growth of online video on the internet. You see videos just about everywhere like blogs, websites, video share sites like YouTube and Yahoo videos. If you are a physical therapist with a private practice, product, service or continuing education course, you need to take advantage of this growing trend. Especially if you are trying to establish a web presence.

Video Is The Best Way To Get Your Message Across To Your Visitors

You can have tons of visitors watching your message. Most visitors would rather watch video then sit and go through endless paragraphs of text. Imagine the possibilities of getting your message across in a way that can only be done by video. You can be dramatic, comical, serious, or informative in your videos. This creates the stickiness of your video and makes it viral enough for people to pass it around. You can incorporate any of these styles to create a video for your physical therapy practice, product, service, continuing education course, or whatever you want to create video for. Your only limited by your imagination.

Be Viewed As A Trendsetter Or Leader In Your Field.

Your visitors will view you as an expert in your field if you deliver informative and quality online video content. It is very important that you do not try to pitch them on any sales stuff. Keep the content pure and soft pitch them later as you build your relationship.

Inform And Educate Your Website Visitors

You can convey your message to your audience with video much easier than you can with text. You can create short demonstrations, video tutorials, video tours, and video presentations. Online video is the best visual medium to get your point across to your target audience.

Build Trust

Todays online user can smell a pitch coming a few miles away. Please DO NOT pitch to your target audience right away. The first thing we want to do in our campaigns is pitch , pitch, and more pitching. Pitching turns off your visitors and sends them clicking out of your site because your not offering anything of value. People only buy from people they know and trust. Be truthful and honest with your information. Answer your site visitors questions to the best of your capability. Don’t include a lot of hype or “scarcity” tactics. It’s not needed. People will form there own opinions about you. If it happens that you have provided something of value to your site visitor. They will come back for more and maybe later on convert to a client, customer, or patient.

Get To Your Audience Fast

With video share sites like YouTube, Google Video, And Yahoo Video getting most of the internet traffic, it is easier now than ever to reach a huge audience. To get targeted traffic use relevant keywords in your title and descriptions when posting your video to these video share sites. These keywords help attract people who share a common interest or who may be looking for your physical therapy practice, product, service or CEU course online.

Conclusion

Physical therapists who have businesses should create online video to promote their company. It is cheap and inexpensive. Just imagine a global audience watching your video online. Then having a customer, client, potential patient or course attendee come out of it. Now that’s powerful! Don’t overlook this visual medium and new way to promote your physical therapy business online. Especially if your trying to establish a web presence.

About the Author:

In my ten years of cartooning, people often want to talk about the money. They say things like, “You must be rich with all those newspapers you are in.” In the first place, I’m not in that many newspapers and not even syndicated. Even if I was in syndication, that is not where the money is in cartooning. Speaking of syndication, the lottery has better odds.

So how does the cartoonist make his or her money? The most lucrative part of cartooning is a little-known but huge business called “image licensing”. Image licensing has been around a long time. It is known to be about an 80 billion dollar a year business, yet so few people know about it. That could be because, though the end user is the general retail buying public, this demographic of our population rarely sees or cares to see what goes on behind the scenes.

Art licensing can work in a variety of ways. It can be an individual artist approaching a manufacturer with an image that the artist feels will make the manufacturer’s products sell better. Sometimes a deal is made, more often not. When it is, the artist receives a negotiated royalty, a percentage of each sale. There are other types of licensing that work with sponsorships, such as an oil company sponsoring Nascar and they get to put their logo on an actual race car.

LIMA is the industry association. One does not have to be a member to be in the art licensing game but it doesn’t hurt. Such associations are a great way to make contacts.

But what if the artist is not traditional. Maybe he/she is a cartoonist. Sometimes deals are done the opposite way in this situation. A manufacturer of, say collectible clocks or lunch boxes will approach Disney and ask for the exclusive licensing deal on that product for a certain image or series of images.

In my case, I started as an unknown writer and cartoonist I was having no luck becoming syndicated yet my naivity kept me from becoming pessimistic. So I approached a number of trade magazines that desperately needed good cartoons with their articles and sold them for what I could. I slowly built a portfolio and finally was able to take it to a manufacturer/drop-shipper who was willing to take a chance and make the products with a royalty split. I did not have a licensing agent so my attorney handled the contract for me. It is always a good idea, if your strength is in art and not numbers to have a professional in another area (like an attorney or agent) do that part of the job.

Within a few years, I found other manufacturers who made different products than the once I was currently licensing, and was able to negotiate with them using a similar contract.

My work has appeared frequently in publications worldwide, I am yet to be syndicated, yet the traditional old way (before the Internet) was to become syndicated first, then manufactured for licensing. Syndication companies are even utilizing the Internet to lure good cartoonists and publish them often in online newspapers. The days of hard copy print may be a thing of the past.

I highly recommend for any artist, writer or cartoonist to explore the Internet for options beyond newspaper syndication. There are so many opportunties, one can almost pick and choose. Will fortune and fame happen overnight? It could, but I sort of doubt it. In most cases, mine, at least, it took ten years just to really get started.

Ten years ago I was working and living in a metal warehouse and had less than a hundred cartoons up on a free domain (I couldn’t afford a www domain). Now I have eight domains, seven stores with almost 80,000 products in about 100 different categories , and the most visited offbeat cartoon site on the Internet, Londons Times Cartoons with over 8500 original images and almost 9 million visitors. That’s not so bad for ten year’s work, at least not for me.

One has to pay their dues, it is said. But it is worth paying those dues. Believe me.

About the Author:

What is a squeeze page? A squeeze page is a simple page that plays a large role in developing an email list that you can use to market your product. They have made it easier to drive traffic to your websites. When implemented in the right way they are a great tool that you can have in your Internet marketing tool box.

Basically a squeeze page gives a small taste of your website to your squeeze page visitor while encouraging them to sign up on your mailing list.

Included in your squeeze page is usually a web form that gathers information your visitor types in and sends the information to your autoresponder which will in turn send out prewritten emails out to your subscriber on a predetermined timeline.

Best practice is to build the page with an alluring title and some information concerning the product or service you offer on your main page. Using all of these features will ensure that more people will sign up on your squeeze requesting more information from you about what you are promoting or offering.

Squeeze pages are meant to be nice looking and very smooth with the intent of having your visitor give you their information so you can send them something ranging from a piece of software or a free report that will be delivered by your autoresponder system automatically.

To recap, this is what a squeeze page can consist of. An enticing title telling the visitor what they will get for signing up. You will also want convey to the visitor what they will receive, how it will help them, and how they will benefit from this help.

This will be the basis for you building your list. Your squeeze page offers something to get that email address and get them in your system so you can market to them sometime in the future.

If you intend to make money on the internet this is a must have element of your business. By opting in on your squeeze page, your visitor gives you permission to send them email and it will not be considered SPAM. They will always have the opportunity opt out of your email list, this giving them control to end emails you send them if they are no longer interested in what you are offering them.

All of the reputable autoresponder systems that are currently in use utilize the double opt in process. This means your visitor signs up on your squeeze page and then will receive an verification email that will contain a link that they need to click to verify they ok with your sending them emails.

It happens every now and then. People figure out how to bypass your sign up page to try and get your report of product without opting into your list. You can utilize some encryption tools that will prevent this,

When you start using squeeze pages it will become vividly clear that they are a very effective marketing tool. So what are you waiting for? Get started.

Once you start building a list you want to give your subscribers useful information or products to show good will. You don’t want to be a marketer that just hammers your mailing list with offers while never really giving them anything useful. It turns off potential customers and you will lose sales if you beat your list up too bad.

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