The #servint forum and site is up and running
Archive for December, 2009
All my sites are up and running on #servint — yeah!
I’m so glad ServInt is tweeting…when all else fails, I can still be informed. Appreciate the updates
Every time I review a multilevel marketing program I always consider the same three things, product, company, and marketing materials. By using the same three criteria it enables me to make a relatively objective assessment of a MLM program.
I want to focus on the Ardyss brochures available to distributors as marketing materials in this article, so I’m going to be moving very quickly through my analysis of both the product and the company.
Ardyss has tons of products, no doubt, though their strongest product line has to be their body reshaping garments. They also carry skin care products and health supplements; however considering the fierce competition in both of these industries I do not think they are as solid as the garment line.
Ardyss the company has been around roughly twenty years now, the exact length of time depending on whether you want to use their incorporation date or the conception of the small business that would grow up to be Ardyss competition. Either way, twenty years of manufacturing is evidence that they know more than little bit about how to produce a reshaping garment.
Now let’s get into the marketing materials, namely the Ardyss brochures. These brochures espouse the various benefits of a number of their products while containing an area that distributors can use to place their own contact information. They can even be put up on websites in digital formats like the pdf file.
With the impact the internet has had on the MLM industry the digital delivery of brochures can be highly effective, not to mention there is no money to be spent on printing hard copies or buying ink.
Testimonials are always popular in multilevel marketing because of the power they can have to persuade customers, but you have to make sure that any testimonial you use is sincere. Fabricated testimonials are of little value as they wind up being duplicated ad nauseam and ultimately shatter the trust necessary when courting customers and prospects over the internet, which is why the Ardyss brochures can be so useful, they focus on the products.
In conclusion, your success in any MLM program, including Ardyss, depends on your marketing skill. While the Ardyss brochures are helpful, they alone will not lead to success. In order to see your MLM Business grow you need to know how to market effectively, once you do, you will be able to make any MLM product or program a winner for you.
