If you’re like most sales people and hate cold calling your prospects, then attraction marketing along with a solid internet marketing plan may be exactly what you need.
I met a really interesting person at a conference last year who told me she never solicits business from anyone. Instead, she uses several attraction marketing tactics to draw interested people to her.
When a customer is looking for a product or service and finds something that appeals to them online, they are positioning themselves to make the purchase. If you can brand yourself as the go-to person in your industry for the product or service they are looking for, you have just laid the groundwork for an impending sale.
Attraction marketers know that in order to lure prospects to their site, they must produce quality content. Many free services are available to post this content such as WordPress Blog and Weebly websites.
In addition, you will want to set up several lead capture pages that will engage your visitors immediately. A good lead capture page does just that. It will hook your prospect on something that will solve their problem or calm their fear, and in return they will receive something of value for their contact information.
Digging a little deeper, you probably know the adage of “give before you get”. This key principle is what makes attraction marketing so effective. By giving away something for free, you in turn will receive something you want – your prospect’s contact information. Once your prospect signs up to receive your free information, they are invariably giving you permission to connect with them and you are building the most valuable thing you can own – your list.
As you continue to build a trusting relationship with your online prospects, you are now able to present your offers as part of your internet marketing plan. This is because you have begun to build trust as the branded expert in your field. Your carefully planned marketing funnel will direct them to where you want them to be, and lead them to where you want them – making a purchase from you. And, because you have implemented the law of giving, your prospects will be happy to make a purchase with you.
When you’re ready to target your market, it’s important to remember these three things:
1. Your point of contact is where prospects first meet you
2. Your lead capture page is designed to collect their information by giving away something for free first
3. Email marketing campaigns will provide the ongoing value they need and make them willing to listen to what you have to offer
Attraction marketing is not a new concept but is a changing concept. Branding yourself as the expert in your niche is imperative to success as an online marketer, and combining a solid internet marketing plan can be done with a focused approach where your customers’ needs come first.
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