I understand how you feel. You might have spent a whole lot of money and time to make your dream a reality. What I’m talking about is taking your book from an idea to a complete product and you would like to sell a bunch of books now!

The very first thing you have to do is wrap your brain around is being an author is a labor of love. You don’t go from unknown into the bestsellers list. That’s not to say that it hasn’t happened. It just doesn’t happen that frequently.

You have to be a walking sandwich board telling people about your book. By no means leave home without them!

There are various steps that you need to take in order to persuade somebody to buy your book. It’s important to locate a distributor, build up a Press Kit, schedule book signings, launch a web page, put together a press release.

That is just the tip of the iceberg as well as watered down version. Every step has several extra steps to make it complete.

As an example, scheduling a book signing. You make contact with the events manager or community relations manager and have a discussion with them regarding the book, the author, plus your desire to schedule a book signing.

They usually need to view a copy of the book before they commit this means you send them a copy with a cover letter. Give it about two weeks and telephone back to schedule. You should always schedule a couple months a head so you have time to send some promotional material.

You should work like a team with the bookstore so that the occasion is successful for everyone involved. If the signing is successful then the following time you phone and want to schedule a signing the bookstore will welcome you with open arms and you will sell a ton of books!

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