How many sites do you own, where the traffic generated from long tail keywords far exceeds that of the main keyword? I know personally about 60% of my sites gain most of their traffic through their long tails as opposed to their mains. Therefore how can we exploit the long tail keywords of individual niches in a way that will maximize traffic without spamming the search engines?

So What Are Long Tail Keywords?

Long tail keywords are basically keywords that contain the main keyword(name of the niche) plus other words. For example if the main keyword was ‘cosmetic surgery’ an example of a long tail would be ‘cosmetic surgery in Los Angeles’.

So What’s So Great About Long Tails?

Good question and the answer has to do with their level of competitiveness. Most long tail keywords are linked with low competition in the search engines. Well you may think “so what, hardly anyone searches for ‘cosmetic surgery in Los Angeles’ or ‘dog training in Montana’”. You’re right, but what if you had 50 pages that all targeted different long tail keywords? Let’s say the average amount of visitors that one of those keyword brings in a month is 100. Multiply that by 50 and you’ve got 5000 unique’s each and every month.

Now tell me this, how hard do you think it would be to rank for those keywords? Easy! That’s right, most long tail keywords are incredibly easy to rank for in the search engines. In fact on many occasions all that’s required would be to upload a page that has content targeted towards a long tail and as soon as it’s gets indexed, you may find it ranking on the first page immediately.

Don’t get me wrong, I’m not saying you should forget about targeting your main keyword and just focus on the long tails. By all means you should still have a page – usually your home page – that targets the main keyword for your niche, but you have to realize that almost all of the time it’s going to require a lot of SEO before you see any real traffic coming from that particular keyword. So, why not at the same time, build pages that will gain traffic faster and act as window pages into the main heart of your website?

So what do I do if I don’t have time to write 50 pages worth of content?

PLR Content to the Rescue

Right now PLR content is easily the best way of exploiting the long tails of any particular niche. Why? Well depending on the type of PLR content you have at your disposal, most PLR articles are written based around specific long tail keywords. That means you will be able to build pages that have content specifically optimized for individual long tail keywords, which the search engines will absolutely love! If you don’t want to spend a lot of time writing article after article on topics like ‘dog training in Montana’ or ‘lip eczema relief’ and you can’t afford to pay someone to write these articles for you, PLR content is the solution you are looking for.

“Article marketing no longer works” is what some say. Of course, if you write garbage and expect people to eat it, this could be true. But it works if you do it right and can be about the most powerful marketing tools you have. Below are three mistakes in article marketing that are commonly made.

1. Confusing the reason for writing articles with the reason for promoting your business with articles.

While a number of reasons exist for the promotion of your business using articles, there is just one reason to write those articles.

First lets talk about reasons for promoting your business with articles. Articles drive traffic to your website. They also position you as an expert in whatever field you are writing about. Now those are great and all but it should not be your focus for writing an article. Then why write articles?

Giving value to your readers is why you should be writing articles. Any other motives will stand out like a sore thumb. False motives will turn people away. If you write in this manner, it is best not to bother.

Your readers will only trust you if you give them good value. You can advise them that you have more information on your site in the resource box.

2. Using less than an article’s full potential.

What is next after writing an article? Making the resource box attractive enough to entice people to click the link to your site is the next step. You may write wonderful articles that do nothing for you if readers stop short of clicking your links. Make readers want to click those links.

Using your keywords as hyperlinks in your resource box is a good technique that will increase your articles effectiveness. This will not only have the effect of getting visitors to your site from direct clicks on the links but will help the rank of your site in the search engines indirectly.

Then you submit your article to article to article directories. And then you’re done, right? WRONG.

A lot of people stop here and this is where they go wrong. Individual web publishers is where you go next to submit your article. Article directories are mostly visited by others also submitting articles. You want your article to be read by actual people and this will happen when web publishers put your article on their sites and email it to their lists.

3. Writing articles that are of little help to readers

Your articles have to be of help to people or two things can happen. Your business can be negatively impacted by either of them.

First, no one will trust you after reading your article. If they even do finish reading it. Chances are they won’t. The likelihood is that they will click away first.

Second, anyone putting your article on their site is not even going to be considered. If they put your article on their site, they would be risking their own reputation. They will lose trust if they put an article up that is garbage. This means you won’t get much in the way of links either. So it would be a waste of time.

Dead is not a good description of article marketing. It just takes a little more time and effort to do it right. But doing it right will mean great benefits for your business, so it is worth the effort.

About the Author:

About the author: Aaron Anderson runs his own successful online business. He gives you tips on how to do it. Make sure you check this out if you are running an online business.

For people who are looking to make money with articles, let me tell you that it’s easier than it sounds. As long as you can read properly and learn quickly, then you won’t have a problem learning the things you need to know off the world wide web.

If you are new to this method, then what you will want to do is relax and ease into it. If you just leap into this method prior to even knowing what to do, you’ll probably end up broke with nothing gained in the end. A perfect way to ensure that you are going the right way about it, is to use the tips that follow below.

a) Get into ghost writing. You can write articles for those who don’t have time to write articles or don’t know how to write articles.

b) Submit articles. When someone is trying to promote their business by article marketing, they must come up with an article. But even after that, they need it to be published in article directories so it can be seen all over the internet. Many of these people will pay you to submit it to a list of directories for them.

c) Providing article directories with quality articles. Many owners of article directories are willing to pay top dollar in exchange for a constant flow of quality articles coming to their directory. This helps them serve the purpose of an article directory, which is to provide its readers with up to date quality information.

d) Blog posts. If you have a blog, you can charge a fee to have someone’s article posted on your blog. This gives them more exposure, while you make money. If you don’t have a blog, no worries. It is free and easy to setup.

e) Write reviews. The key to making money with this method is by writing positive reviews. Thousands of business owners will pay good money in exchange for an article that talks gold about their service or product.

If you stick to the above methods, you will find it more than easy to create an income with article marketing.

About the Author:

Jimmy Torres uses articles to promote The Cash Flow Club. To discover how you can earn a substantial income from writing articles, go to The Cash Flow Club website.

Article marketing is the starting point for many internet marketers. This is because it is an ideal means for building their opt in list and attracting traffic to their web site, because there is a huge demand for content which is what articles provide. Webmasters will scour article directories to find fresh quality content to use on their own website or newsletter.

By including a link to your website or business opportunity in these articles you will receive the benefit of a backline if they decide to use the content provided in your articles on their web sites, along with some valuable free traffic which has cost you nothing. It is possible in some cases for a good quality article to remain high in the search engines for a long time

You may consider submitting your articles to a distribution service that will submit to a large number of different directories, bloggs and groups. Like most things the quality of these services can vary immensely and some can be quite expensive to use. If done properly this can save a lot of time and achieve quick widespread distribution of your articles. This is very useful to establish a body of articles in the search engines and it is a good idea to complement this by submitting individual articles to some of the more popular directories.

A common mistake when writing articles is to include content that does nothing to help the readers. These types of articles are often thinly disguised sales pitches. They tend to be loaded with affiliate and deep links and do not answer any questions or provide any useful information. Their sole purpose is to increase traffic to the spammer’s website.

A well written and cleverly thought out resource box can make all the difference in determining the level of website traffic that your article will generate. Your full name should be included in the resource box so it is clear that you are the author of the article and it is your knowledge and expertise on show. The more articles you write, the more well known your name will become. You then need to provide a web link to direct the reader to further content that is directly related to the body of the article.

Try to keep your reader interested from start to finish. From your opening paragraph, use real life situations that the reader can relate to. Use good descriptions and metaphors to emphasise your point. Include interesting and relevant facts and figures where appropriate, as this will help to give authority to your article. You should Use questions and statements that include keywords that readers are searching for. Titles or headers should describe your articles content whilst at the same time being short and concise.

One of the main stumbling blocks for people new to article marketing is that they often feel incapable of writing original content. There are thousands of Private Label Rights articles available on the internet, on a vast range of topics. Whilst I would certainly not suggest submitting these articles in their original form, it is possible to read several PLR articles on a certain topic and write a new article adding some of your own insights. Many of these articles are badly written in any case so there is a good chance that you can re-write them in your own words and make them more informative. This is not an ideal approach but if it can get you started then it has served a useful purpose.

Many people struggle to produce quality articles which means that demand for content is huge. If you find that you have a talent for article writing you may consider combining some of your work into an e-book which can be sold, or just given away to promote your website or affiliate programs. Many people sell these types of products on sites such as Clickbank where affiliates will market the product for you in return for a commission. It is not necessary to write a massive amount of content as buyers are more concerned with quality than quantity.

About the Author:

Thank you for taking the time to read my article. If you are looking for more information on ezine article marketing issues please feel free to pay a visit to my site regards Roger Gordon