by Jeremiah Baker

Do you sell to other businesses (Business-to-Business)? Does your company require a steady flow of sales leads from interested prospects? Yes, then this article is going to show you how to use Google AdWords to generate sales leads for your business.

This article is a primer to get you started on the right foot.

Google AdWords is a great tool for getting in front of your potential customers at the very moment they’re actively searching for what you sell.

The process works like this:

Place a free offer on your website. Require your visitors to fill out a registration form before they can get your offer. When your registration form is completed you get the lead and your visitors get your free offer. Win-Win!

Put your offer on your website. Sign up for Google AdWords, create an ad that promotes your offer, choose a few keywords that are relevant to your offer, in your ad put the URL of the page on your website that contains your offer.

The Four Steps to Using Google AdWords to Generate Leads for Your Business.

1. Giveaway something of real value on your website (Lead Generation Magnet). Your potential customers are searching for something of value. They want demos, trials, how-to-guides, etc. They want something of value right now.

2. Put your free giveaway on a page on your website (landing page). This page should have a headline clearly calling out the main benefit of your free giveaway then a paragraph or two describing your giveaway then 3-5 benefit driven bullet points, then a registration form where you ask for name, email, phone number (you have more fields in your registration form, the fewer requirements the more leads you’ll generate in general). Keep your landing page simple, few navigational elements. Remember your goal is to get your visitors to fill out your registration form.

3. Create a Google AdWords account. Once your account is created you want to setup an ad to promote your free giveaway. Put the URL of your landing page that you created in step 2 as the destination URL of your ad. This is where you’ll send your traffic. Choose a few keywords that are highly related to your free giveaway. Set your daily budget and maximum cost per click.

4. Use Google’s free conversion tracking code. After someone registers on your landing page you’ll have a page that appears (thank you page) this page will contain your free giveaway for download. Place Google’s conversion tracking code in the HTML code of this page so that you can measure how many leads you’re generating.

What to do Next:

By following these 4 steps you’ll be well on your way to generating more sales leads for your business. Your overall success depends on how well you monitor your adwords account and make improvements over time. Do not just setup your account and let it run.

About the Author:

Jeremiah Baker grows his client’s sales through highly-cost-effective pay per click management. His clients rave about how he helps them grow sales!

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Filed under: Marketing

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