The placement and density of your keyword is something you should highly consider when optimizing your articles for the search engines. Search engines send out bots that scan your article in such a way that makes it crucial to position your keywords in spots where they will be noticed and acknowledged as a keyword, so that when a person searches for that keyword, your article will show up in the results.

Keyword. What is it?

A keyword is a significant word that you post in your article multiple times. When a spider crawls your article, it recognizes that your article contains your specific word a number of times, which then assumes that your article will be useful to people searching for that keyword.

Optimizing your article too much

Placing your keyword excessively in your article is called ‘keyword stuffing’. When you practice this method, the spiders will detect that you are trying to manipulate the search engines so that you can rank high for that keyword. When this occurs, your article will get penalized and possibly banned forever from any search engines.

Keyword Density

Keyword density means the number of times that your keyword is placed within your article. The majority of people use a percentage to tell how many times they will insert their keyword in their article. For instance, if the article you wrote was 600 words and you wanted to achieve a 3% keyword density, then you’ll need to put the keyword in your article 18 times. You’ll find dozens of resources suggesting a percentage over another and the reasons behind the logic, but in the end you will have to decide which density works best for you.

The Right Density

Keep in mind that whatever density you choose, it’s crucial to put the keywords in the start and finish point of your article. If you have the right keyword density in your article, you can almost guarantee yourself that your article will be a money maker because it will get top placement in the search results and gain maximum exposure.

If you use the strategies that I’ve mentioned in this article, there is no reason why you shouldn’t gain top search engine rankings. Be sure to submit your articles to multiple directories to gain maximum exposure and dominate the search engine display results.

About the Author:

Jimmy Torres is the top earner of a new business named MyInternetBusiness. To discover how to master keyword research with article marketing, visit MyInternetBusiness.